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FOUNDER'S MESSAGE
By Alan Scholz Cofounder and CEO.
The first thing we always strive for at Bike Friday® is to really listen to
you, our customers. The second thing we would like to do is be able to talk to
you in a way that is meaningful, inspirational and informative.
Our customers are, by and large, the successful adults
of the world who have chosen the bicycle for adult reasons.
You are us, and I know our reasons for being cyclists
are good in the way the US Constitution is good. They
are both about the emancipation of the human animal. Perhaps
flawed in some ways but two of the best, most successful
approaches so far.
We know, as cyclists, that The Bicycle is one of the best things ever invented
by humans because of its personal effect on the condition of its human partner
and the world around them. It is unfortunate that it is being promoted most by
its advocates for its lack of negative effects, or as a toy. I believe its suitability
to the human scale reality of each day is more valuable than just its ability
to be fun or cause little congestion or pollution. In selling and advertising
we in the bicycle industry have the opportunity to promote and advocate for the
bicycle in its real and positive aspects also: emancipation, relationship, physical
freedom and health that builds a sense of empowerment. And one close to my heart:
simplicity with human scale.
None of these are hardware but you need good, appropriate,
fitted hardware to fully partake.
That is Bike Friday's® challenge and cause.
Best in Cycling
Alan Scholz |
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